In November 2015, “Kalnciems” high school in Jelgava, Latvia, launched a local campaign to stress the importance of local food choices and to support local organic farmers. Inhabitants of the town were informed about local organic farming products and they were given a vegetable or fruit from the students’ gardens. After that, the students discussed the same issue with local municipality officials. The students decided to talk about local food because it has a positive impact on several levels – it supports the local economy, saves natural resources and energy and reduces food waste that is created on the long path to consumers.